Ad Strategist on AI Drama Ads: Ideas Must Come From You, AI Just Executes
TinfoilTricorn · x · 2026-10-11
Marketer frankyecom shared his take on AI-powered drama ads: the best ones let viewers see themselves in the scenario — essentially letting someone experience a version of themselves they secretly want to become.
His process advice:
- Don't copy whatever brand is currently winning; that's usually the worse approach
- Understand your demographic's aspirations and how they want to be perceived — different ages and ethnic backgrounds carry different desires, which itself fuels creative diversity
- Come up with the concept yourself before briefing AI on the script: the idea should come from you, AI just brings it to life
Practical guidance for ad creative work in the AI era.
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