RSS to Kindle reworks onboarding: pick categories, not feeds
martyamark · x · 2026-10-10
Indie developer Marty Markenson shares the onboarding redesign of RSS to Kindle, a paid tool that packages RSS/Newsletter/Substack posts into a daily digest sent to your Kindle.
- The old flow sent users to a 'discover' page to pick feeds manually, but people hate making choices — a common cause of failed onboarding
- New flow: users just pick interest categories, the app curates the best feeds in each, editable later
- The product extracts full articles, binds them into a chaptered ebook, and delivers a one-tap or scheduled daily digest to Kindle
A replicable lesson for indie builders: cut choice burden and automate curation to lift activation and retention.
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