Persona founder: consumers don't value their time, they want money and entertainment
MicahBerkley · x · 2026-10-10
Persona founder Zach Yadegari shared his core thesis on consumer AI on TBPN: average people don't actually value their time—what they care about is making money, saving money, and being entertained.
Retweeter brycent argues this is why consumer app founders will win in consumer AI: most AI builders mistakenly assume everyday users want more productivity.
Yadegari built Persona's AI assistant around exactly that belief—designing not for efficiency, but directly for users' money-making and saving needs.
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