DevRel roles set engineers up to fail: several jobs, one title, then layoffs
ghumare64 · x · 2026-10-10
A widely shared take explains why companies struggle to turn full-time engineers who are also content creators into developer relations hires: the role silently bundles content strategy, event planning, community management, docs, and more onto one person.
The author argues companies set these people up to fail — using the DevRel title as ad space in their bios, expecting their audience to convert into paying users, and firing them when it doesn't. First hires also get asked to build DevRel strategy from scratch, something they often have no experience doing.
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