chiefmartec: context is the real battleground of agentic martech
chiefmartec · x · 2026-10-10
Scott Brinker's latest newsletter digs into "context" — a buzzword in martech lacking clarity — defined as getting the right instructions, relevant data, and permissioned tools to agentic experiences at the right moment. He argues this is where the most exciting martech innovation is happening, but it's far more than a couple of .md files and an interaction log. Using marketing's pace layers, he examines what context consists of in totality, what leveraging it programmatically requires, and why marketers face urgency as AI agents explode.
More from Companies & People
- Interview lays out the roadmap to $250K+ product builder jobs, from POWER framework to Claude Code vs Codex — aakashgupta · 2026-10-10
- Hugging Face and Intel to Kick Off Open Source AI Week in San Francisco — huggingface · 2026-10-10
- KFSHRC and MIT Hacking Medicine Launch 3-Day Health Innovation Hackathon — _areej · 2026-10-10
- CS PhD Student Says OpenAI Deactivated ChatGPT Account on False Flag, Appeal Denied — xwang_lk · 2026-10-10
- Meta Muse daily downloads are a meaningless metric, argues analyst with 3B-user distribution — RihardJarc · 2026-10-10
- UC Berkeley Opens Four Computational Biomedicine Faculty Positions with UCSF — anshulkundaje · 2026-10-10