AEO pros: LLMs' probabilistic nature makes brand visibility swing week to week
lilyraynyc · x · 2026-10-10
AEO practitioner JHTScherck argues GTM teams chasing AI search visibility struggle with LLMs' probabilistic nature: a brand can appear consistently one week and vanish the next with no meaningful marketing change, leaving attribution to guesswork. Lily Ray adds that reliable measurement data is lacking and getting scarcer daily.
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