Guardian: AI in ads could deny Britain its next Ridley Scott or Guy Ritchie
nordicinst · x · 2026-10-09
A Guardian feature examines how generative AI's rapid adoption in advertising threatens the classic pipeline that produced British directing talent: Ridley Scott called commercials his "film school", and Guy Ritchie started with music videos and ads. As agencies automate production to cut costs, industry figures like Luke Scott of Ridley Scott Associates warn of a "lost generation" denied hands-on training, and call AI output ersatz creativity.
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