Perplexity's design team built its brand identity refresh tools on its own agent platform, Computer

AravSrinivas · x · 2026-10-09

Perplexity's design team used the company's own agent platform, Computer, to build the internal tools behind its brand identity refresh, rather than relying on external software.

The Big Interview published an interview with the team detailing how they put their in-house agent platform to work on real brand design tasks — a notable example of dogfooding an agent product for actual business workflows.

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