swyx: why you almost can't hire creators who explain tech compellingly
TheTuringPost · x · 2026-10-09
swyx recaps the viral devrel discourse on hiring creators "who can understand and explain technology in a compelling way." He dissects why such tweets go viral (short, plausible, self-promotional, ambiguity drives engagement) and argues the core issue: most startups don't actually have interesting frontier tech worth explaining — what they want is sales and marketing, not creators.
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