Contra Labs study: AI adoption now widespread among creatives, cost is the biggest barrier
briannekimmel · x · 2026-10-09
Contra Labs has published one of the largest studies on how creatives are adopting and responding to AI.
Key findings:
- AI adoption is now widespread across all types of creatives
- Google Gemini, ChatGPT, and Claude are the most talked-about tools online
- Cost is the greatest barrier to adoption
Related event: Contra's Creative Intelligence 2026: AI Makes Creativity More Valuable(5 posts)→
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