The Super IC era: how designers build influence without authority
soleio · x · 2026-10-08
Gabriel Valdivia's essay on the "Super IC" era argues the most influential designers had no direct reports yet could shift projects and even company strategy. His playbook: build credibility through craft so peers seek your judgment early, then make ideas travel by turning fuzzy arguments into memorable phrases and metaphors — essentially turning ideas into memes. He recommends studying standup comedy, film and comics to learn how to make ideas land.
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