PwC UK Revenue Falls for First Time in Two Decades; Ex-Consultant Blames Leadership
DavidLinthicum · x · 2026-10-08
PwC's UK revenues are falling for the first time in more than two decades, with explanations ranging from weak demand and Middle East issues to AI disruption and staffing costs. But David Linthicum, who founded and sold two consulting firms, argues the big firms don't have a demand or revenue problem — they have a leadership problem: they misunderstand their market and what clients need, and play the blame game instead of adapting. Clients still need help, he says, and firms with such brand equity, talent, and market access have no excuse.
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