LVMH Grew 20x in 20 Years: Acquired Podcast Quantifies the Power of Brand
omojumiller · x · 2026-10-07
The author recommends Acquired's S12E2 episode on LVMH, saying it aligns closely with an essay they wrote in August on brand power.
Key points:
- LVMH is the world's 15th-largest company by market cap, the only one in the top 15 that isn't tech or oil besides Berkshire Hathaway
- Market cap has grown 20x in 20 years, spanning 75 houses including Dior, Louis Vuitton, Moët, Hennessy, Dom Pérignon, and Tiffany
- The episode tackles how to quantify brand — why people pay more for a name or logo — using LVMH as the ultimate case study
- Fun fact: Moët is a Dutch surname, so it's pronounced with a hard T (mo-wet), not the French way
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