SEO practitioner: backlinks and on-page content are the only two real competitive levers
gaganghotra_ · x · 2026-10-07
An SEO practitioner shares this year's focus: backlinks and on-page content, which require creativity and testing and are the two real levers to beat competitors. Technical SEO, sitemaps, crawling and Merchant Center setup are baseline hygiene every company should already have sorted.
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