Pogo's AI agents ran 100K shopper interviews; brands get instant research answers

soleio · x · 2026-10-06

Consumer data firm Pogo says it ran 100,000 AI-driven research interviews in the last 60 days with purchase-verified shoppers, and is opening an Insights Library: brands can ask anything about their customers, competitors, or category and get immediate answers without launching a study.

New studies are designed and fielded automatically every week across hundreds of categories; when a launch, recall, or viral story hits a category, Pogo's research agents follow up automatically. The company expects 1 million interview and survey responses by year-end.

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