ChatGPT's new ad format fills the image generation loading screen with product carousels

The Decoder · rss · 2026-10-05

Per The Decoder, OpenAI is rolling out a new ad format for US users: display ads with product carousels will appear in ChatGPT's loading screen while the chatbot generates images. It's another step in OpenAI's advertising push, turning generation wait time into ad inventory.

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