SEO Shares Internal Linking Playbook: Static Link Base Plus TOFU-to-BOFU Funnel
gaganghotra_ · x · 2026-10-05
SEO practitioner gaganghotra outlines his site-wide internal linking workflow:
- Static base: maintain a fixed table of source URL → anchor text → target URL to give Google a consistent view of topical relationships between pages.
- Layered additions: keep adding contextual internal links on top of that base while the base itself stays unchanged.
- Funnel direction: for informational pages like blogs, contextual links flow TOFU → MOFU → BOFU.
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