Indie dev relaunches Tempo: run ads first, kill fast if no traction
jdluk87 · x · 2026-10-05
Indie developer jdluk87 shares a major redesign of his Tempo website along with his go-to-market plan. The niche is getting crowded, but he believes his product is superior and is ready to spend real money on ads.
His strategy is blunt: building with AI is now easy, so distribution is the bottleneck. The loop is: ship it → run ads (starting with the easiest option, Apple Search Ads) → check traction and profitability; if it works, keep investing, if not, move on to the next product. He also notes you need disposable income to play this game.
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