SeatGeek's AI rollout: ChatGPT Enterprise spiked IT tickets 11x, so it brought in Serval

Alec_Coughlin · x · 2026-10-05

Using the "restaurant smart vs corporate smart" mental model from Unreasonable Hospitality, the author breaks down SeatGeek's AI adoption: investing in ChatGPT Enterprise was a corporate-smart, top-down call, but when IT tickets jumped 11x overnight, bringing in Serval was the restaurant-smart, frontline response.

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