How to deslop AI demo videos with motion design principles for Claude
_ScottCondron · x · 2026-10-04
Responding to Hamel Husain's complaint that AI demo videos are "visual slop," Scott Condron shares a fix: ground Claude in motion graphics research (Mayer, W3C, Brame, Google Material Design) and assign clear roles — animation shows change/sequence/mechanism, on-screen text names things and directs attention, narration explains reasoning. Key principles: avoid duplicating narration as text, time words with visuals, budget text per idea, and prefer concrete subjects in active voice.
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