Kardashians' China Tour Turns 'Manifesting' Meme Into NikeSKIMS Launch Hype
创业邦 · wechat · 2026-10-03
Kim Kardashian, Kris Jenner and Khloé Kardashian made their first collective public appearance in mainland China, hitting a Shanghai fan event, the wildlife park, Disneyland and the Great Wall while documenting everything on social media.
- The trio leaned into the viral Chinese 'manifesting' meme around Kris Jenner (89.1M views on the #KrisJenner Xiaohongshu hashtag), even prompting their restaurant to swap its avatar to 'let's manifest!'
- The business anchor: NikeSKIMS — Nike and SKIMS' standalone brand — opened its first China pop-up experience at Shanghai's HKRI Taikoo Hui on Sept 29, running through Feb 2027, with tops averaging 500 RMB.
- The brand pitches 'pro performance + shaping aesthetics' into China's 48.7B RMB yoga apparel market, up against lululemon, Alo (two products topped 10M RMB in sales on launch day) and abundant sub-200 RMB domestic knockoffs.
- The piece frames the family's playbook: turn a family outing into a trending topic, convert a meme into brand preheating, and funnel attention into retail — plus a promo bump for The Kardashians season 8, airing Oct 8.
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