Inside Notion: how a pre-GPT company became 'AI-native' against the obituary narrative

nbaschez · x · 2026-10-03

Colossus's Inside Notion feature examines the strongest counterexample to the 'pre-AI startups are dead' thesis: a company long seen as ideology-, brand- and community-driven rather than technically edged, and how it evolved into one of the first pre-GPT companies to go AI-native. Written by two former Notion insiders from an internal vantage point.

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