Indie dev builds 'AdSense for AI agents' with free search and 70% ad revenue split
Keats0206 · reddit · 2026-10-02
An indie developer launched experimental service Millie, an 'AdSense for AI agents':
- Free web search API (MCP or REST) handling fetching, extraction, ranking, and citations, positioned against Exa/Tavily
- Optional monetization: Millie can return one clearly labeled sponsored result without changing organic ranking; developers keep 70% of revenue, Millie takes 30%
- Flips the model from 'developer pays for search' to 'search is free → agent monetizes attention → developer gets paid'
- Free in beta, recruiting 10 devs to connect real agents and stress-test it; the author admits the economics at scale are unproven
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