New AACL paper: using multimodal models to analyze social constructs in short-form videos at scale

krisgligoric · x · 2026-10-02

A new paper appearing at AACL main targets researchers who want to use multimodal models to analyze social constructs like emotion, topics, or framing in short-form videos, addressing three questions: how well it works, whether conclusions will be valid, and how costs scale.

It offers a methodological framework and cost analysis for using model annotations in place of human labeling—a practical reference for computational social science meets LLMs.

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