Two weeks testing GPT 6 for copywriting: feed it Breakthrough Advertising chapter by chapter
nico_jeannen · x · 2026-10-02
- Author nicktheriot shares what he's been testing for two weeks to get decent copy out of GPT 6.
- Key 1: give the model an actual copywriting process — he uses the classic book Breakthrough Advertising, which he has reread many times since 2020.
- Key 2: don't just drag a PDF into ChatGPT and ask it to write; instead he copies each chapter section into a GPT thread and has the model explain it, give good vs. bad examples, and distinguish that stage from others, making sure it demonstrates proficiency before writing.
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