Growth vet breaks down how small AI startups should time and hook launch tweets
sahilypatel · x · 2026-10-02
After Nikhitha joked she could get Sarvam's launch tweet 200k views, sahilypatel replied that jokes won't get you hired — instead, explain what you'd do better. His concrete playbook:
- Time posts to your audience: target Indian devs when they're active; US devs after 9 PM IST on Monday/Tuesday.
- Small companies get no organic hype — have employees and leadership engage within the first hour so X's algorithm pushes the post.
- The hook makes or breaks the launch: draft 10-15 different opening tweets and pick the best.
Actionable launch advice for indie founders and small AI teams.
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