Indie iOS dev hits $10k MRR in three years of boring, steady iteration
JordanMorgan10 · x · 2026-10-01
Indie iOS developer Jordan Morgan reflects on his basketball training app Elite Hoops reaching $10k MRR — not via a growth hack, but three years of steady improvement.
- He passed the milestone without noticing, only spotting it while triaging a customer issue.
- His method: find a pain point, solve it, iterate daily once people pay, keep a sharp eye on the sector, and simply don't quit.
- He admits the advice is boring — but insists it's the best he can give, and most people don't do it.
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