Why Marc Lou and Pieter Levels share revenue openly — and when indie hackers should stay hidden
gefei55 · x · 2026-10-01
- Replying to "why do Marc Lou and Pieter Levels openly share their products without fear of copying": they build on old, proven demand, win by being more usable, and their audience is mostly fellow indie hackers — public revenue itself grows their income.
- For beginners, the recommended play is targeting new or blue-ocean keywords, avoiding competition and getting feedback with fewer resources — which means keeping your product hidden.
- Veterans chase big paid-demand keywords where competition matters less, so exposure is fine; ironically, quiet winners on old demand hide hardest.
- Famous makers can launch a product quickly via publicity, so openness is net positive for them.
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