Corporate comms still don't get X: a 1k-follower superfan beats a 300k grift account
eliano · x · 2026-10-01
An industry practitioner argues most corporate comms teams still misunderstand how news distributes on X, wasting money on podcasts that don't clip well and paying grifter accounts to post about their products.
- The algorithm doesn't reward follower counts: a 1k-follower shitposter can top search results, because users judge each clip on its own merit, not the poster's history.
- A small superfan account consistently posting about your company/industry is far more valuable than a 300k bot-infested account everyone knows is a grift.
- What matters is consistency, engagement, and being recognized by the algorithm as an authority on your company and industry.
More from Companies & People
- Don't take anon chatter about which AI lab is 'cooked' too seriously — tallinzen · 2026-10-01
- Transportation Secretary Duffy: AI tool SMART cut a 2.5-hour ground stop to 45 minutes — garrytan · 2026-10-01
- Walled gardens are a tourniquet: platforms must ship agents, models, or become infra — yenkel · 2026-10-01
- X app update reveals four tiers for unified subscription bundling Grok and Premium — XFreeze · 2026-10-01
- Runway AI Summit opens with keynote arguing universal world simulators are the key tech of our era — runwayml · 2026-10-01
- CrewAI founder: the stack is fragmenting, but buyers just want one number to call — alexcovo_eth · 2026-10-01