Google's AI Content Penalties Hit Sites Using Same Playbook as Freelancer-Era Content Farms

lilyraynyc · x · 2026-09-30

Veteran SEO Lily Ray observes that sites currently being penalized by Google for scaling low-quality AI content are producing nearly the exact same page types and templates that companies once scaled with freelance writers before 2023. Her takeaway: history repeats itself — the penalty targets the old content-farm playbook, just with a new production tool.

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