Agency Charged $5K for an AI Lead-Revival System That Earned a Realtor $490K in Commissions
Warm-Reaction-456 · reddit · 2026-09-30
An automation agency built a text + voice AI system for a Canadian realtor sitting on 60k+ dead CRM leads, with one narrow job: find out where each person stands now. Over 7 months: 44k contactable leads (after removing 11k dead numbers), 9,100 engaged, 480 ready to buy now, resulting in 210 appointments and 34 closed deals worth $490K in commissions. Total cost was $5K build plus $6K in messaging/call costs—roughly two months of one ISA. Key lessons: keep the AI's job small, keep "already bought" contacts as future sellers, auto-follow-up with "maybe next spring" leads. Gotchas included duplicate CRM records and French replies answered in English. Consent was verified and the voice AI discloses itself within seconds.
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