Google's Gary Illyes admits richer single-query results are one reason clicks are down
gaganghotra_ · x · 2026-09-30
Google's Gary Illyes said at Search Central Live Barcelona that "you can now do more with a single query," acknowledging it as one reason publisher clicks are declining. He claimed overall search volume is rising but not enough to offset lost clicks. SEO practitioner natzir9 noted the slide data actually dates from 2022-23.
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