Ethan Mollick: OpenAI has launched and semi-abandoned a dev ecosystem every year since 2023
emollick · x · 2026-09-30
Ethan Mollick observes that OpenAI releases a variation on its third-party ecosystem each year only to semi-abandon it: Plugins in 2023, GPTs and the GPT Store in 2023-2024, Apps in 2025, and now a new Plugins in 2026 — same name, different thing. A pointed critique of the platform's strategic churn and its implications for developers building on it.
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