Apple chose ecosystem lock-in over 30% commission with iOS 27's free features

nikola_mr64990 · x · 2026-09-29

Analysis of why Apple's September OS updates keep absorbing features that paid apps charge $3-13/month for: Apple earns a 30% App Store cut, but also profits when good free tools keep users in its ecosystem. iOS 27 shows lock-in now beats commission revenue. As the author puts it, a dozen paid apps become unnecessary every September, yet 95% of users keep paying in October because no one reads the feature list.

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