Asana CEO on charging for agentic AI: 'AI alone maketh not an enterprise workflow'
TiernanRayTech · x · 2026-09-29
In a conversation with reporter Tiernan Ray, Asana CEO Dan Rogers discussed how to price "value" in enterprise agentic AI. Next month Asana will give away free "requests" so customers can try its agentic AI, betting that years of selling to teams makes its approach work. Rogers says processes suited for agentification have lots of manual handovers, time delays, and email/Slack status updates — "AI alone maketh not an enterprise workflow."
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