Creator Alfred Lua quits social media, goes email-only as his list nears 10k subscribers

alfred_lua · x · 2026-09-28

Alfred Lua (Buffer) announced he has stopped scrolling social media and checking comments/DMs, asking people to reach him by email instead. Posts are still distributed via a script + Buffer, which he'll drop once his mailing list crosses 10,000 subscribers. The trigger: a single anonymous snarky comment outweighed hundreds of kind words, echoing an earlier viral LinkedIn post ruined by one sarcastic reply. He finds email exchanges with writers far more rewarding, a useful lesson for indie creators treating email lists as a durable asset.

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