Instinct's personal AI grows 10% a day with $0 ad spend, first founder interview
CurieuxExplorer · x · 2026-09-28
In his first long-form interview, Instinct founder Noah Shinn details a personal AI assistant that texts, calls, books, and spends money on the user's behalf. The invite-only product has spent nothing on marketing yet grows roughly 10% a day, with no app.
Key points from the conversation:
- Why Instinct skipped an app and lives in texting/phone calls instead
- Buying compute months ahead of exponential demand
- How users learn to trust it with a credit card; safety and privacy design
- Agents coordinating with other people's agents
- The business model and apps built on consumer inertia
A milestone conversation for the company, with full audio timestamps included.
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