TechCrunch embeds Synthesia-built interactive avatar of its reporter in an article

alexvoica · x · 2026-09-28

Synthesia partnered with TechCrunch to embed what's billed as the world's first interactive avatar of a journalist, built for reporter Dominic-Madori Davis's story on VC-funded startups engaged in fraud. Readers can question the avatar directly in the article.

Key constraints:

The author sees this as opening new ways for readers to interact with both a story and its writer.

Related event: TechCrunch reporter becomes first journalist with interactive Synthesia avatar(2 posts)→

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