Founder: Prospects Who Say They'll 'Build It Internally' Keep Buying Our Top Plan

jonathan_wilke · x · 2026-09-28

jonathanwilke describes a recurring sales pattern: prospects initially say "We're probably going to build this internally," then subscribe to his highest plan two weeks later. It happens so often he's considering making it the official onboarding flow — a testament to what a data moat does to buy-vs-build decisions.

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