A regex feature branded as 'AI' got a standing ovation from customers

gregmushen · x · 2026-09-27

gregmushen recounts an early career moment: a customer demo included a feature that was literally just regular expressions — maybe 2-3 lines of code — but product marketing had branded it "AI".

He was almost too embarrassed to present it, yet the audience gave him a standing ovation. Over a regex. A wry anecdote about how loosely "AI" gets used in product marketing.

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