Product is no longer the moat: AI winners will be decided by brand and attention
nikvassev · x · 2026-09-26
The author argues engineers keep losing to storytellers: with Claude, Cursor, or Codex anyone can ship a polished-looking product in a weekend, so product is no longer a moat. With too many AI tools to try, attention is the scarce resource, and the 2027 AI winners will stand out through brands that cut through the noise—not features. Even model vendors now rely on fear-based positioning.
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