Indian ecommerce and insurers are rebuilding pricing and bot verification for tireless AI shopping agents, ET cover story reports
shashib · x · 2026-09-26
An Economic Times cover story by Himanshi Lohchab examines what happens when shopping decisions get handed to AI agents:
- Indian ecommerce, travel, and insurance companies are already rethinking pricing and building bot verification systems for shoppers' agents that negotiate on your behalf and never tire
- The author's own "agent" is just his Google Pixel comparing prices across Instamart, Zepto, and Blinkit and picking the fastest delivery — is that already agentic shopping?
- Muse is called out as the breakout app in this space, though the author isn't sure he trusts it yet
He picked up the print copy while vacationing in India, pleasantly surprised to see the byline of someone he'd met at a US tech event earlier this year.
Related event: Indian E-commerce Gears Up for AI Shopping Agents(2 posts)→
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