Oura IPO by the Numbers: 5M Members, 13% Churn—How Big Is This Market Really?
TiernanRayTech · x · 2026-09-26
Tiernan Ray breaks down smart ring maker Oura's IPO numbers: impressive growth over the past year, but still a niche with 5 million members and a high 13% membership churn rate. Recalling the decade-old "quantified self" obsession in Silicon Valley, the author questions how broad the market really is for this product.
More from Venture
- So many startups, yet all investors chase the same 10-30: hyper power law — mattturck · 2026-09-26
- The SNKRS app's decline: a case study in artificial scarcity backfiring — dosco · 2026-09-26
- Worse stats but bigger payout: creator finds new monetization program promising — justalexoki · 2026-09-26
- The Series A Congratulation That Turns Into a Diligence Interrogation — floguo · 2026-09-26
- Owner refuses $3.19M in offers, lists med.ai domain at $3,333,333 — IgorGabrielan · 2026-09-26
- Replit acquires AI analytics startup Atta, brings interactive charts into chat — amasad · 2026-09-26