Name the audience and you see the pitch: decoding AI hype's three narrative layers
gerardsans · x · 2026-09-26
gerardsans offers a framework for cutting through AI discourse noise: identify which layer each message targets — the public, users, customers, investors, or politicians. Removing user checks fuels the autonomous workforce story; RSI talk fuels exponential growth and valuations; doom fuels regulatory capture; hype sells funding rounds; and literacy sells nothing, which is why it's scarce. Once you name the audience you can see the product: most of the feed is a pitch aimed at someone, and that someone is rarely you.
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