BBC Director General open to AI-made programs as some channels may close to save £500m

alexvoica · x · 2026-09-26

BBC Director General Matt Brittin said he would allow a program to be made and presented by AI, "within guardrails."

In the same interview, Brittin said the BBC's need for £500m in savings and shifting audience habits "may well" force some TV channels and radio stations to close so resources can shift to on-demand services like iPlayer. "We can't guarantee any programme or channel forever," he said, arguing the BBC is "locked into yesterday's model" of content consumption. The BBC has recently cut several shows and jobs, with more reductions expected. Brittin took over in May after a decade as Google's president for EMEA.

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