Jeffrey Katzenberg on AI creativity: a Luxo Jr. moment—and an artist asking 'Is this the end?'
kevinweil · x · 2026-09-24
Jeffrey Katzenberg published a long essay, "The World is Changing: AI For Creativity," which OpenAI CPO Kevin Weil shared as a welcome dose of AI optimism.
Katzenberg recalls watching a founder show a fully realized, beautifully lit AI-generated animated scene—a moment that hit him like watching Pixar's Luxo Jr. in 1986, when a computer-animated 3D character first seemed alive. That same day, an artist he's known for thirty years texted after seeing a similar video: "Is this the end?"
The essay uses this contrast to explore AI's disruption of and opportunity for the creative industries, leaning optimistic.
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