Katzenberg's essay "The World is Changing": AI creativity reminds him of seeing Luxo Jr. in 1986
omojumiller · x · 2026-09-24
DreamWorks co-founder and former Disney studio chief Jeffrey Katzenberg published a long essay, "The World is Changing: AI For Creativity."
He recalls sitting in his Silicon Valley office a few months ago as a tech founder showed him something extraordinary: a fully realized, beautifully lit, well-composed animated scene on screen — which made him feel exactly what he felt in 1986 watching Luxo Jr., the first time he saw a computer-animated 3D character seem, against all reason, to have life.
Later that day, an artist he'd known for thirty years, 350 miles south in the city where he spent most of his career, texted him after seeing a similar video: "Is this the end…" With deep experience in both technology and entertainment, Katzenberg is uniquely positioned to opine on how AI will reshape creativity and Hollywood.
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