Jeffrey Katzenberg Pens Essay Comparing AI Creativity to Pixar's 1986 Luxo Jr. Moment
marcosalvi · x · 2026-09-24
DreamWorks co-founder Jeffrey Katzenberg published a long essay, "The World is Changing: AI For Creativity." He recounts watching a fully realized, beautifully lit AI-generated animated scene in Silicon Valley that gave him the same awe as seeing Pixar's Luxo Jr. in 1986 — the first time a computer-animated 3D character seemed alive. The same day, an artist he has known for thirty years texted after seeing a similar video: "Is this the end…" The essay offers a top-of-Hollywood view on generative AI's inflection point for the creative industry, amplified by a16z partner Martin Casado's endorsement.
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