Ex-Meta/Google PM counters Ben Thompson: consumers don't have one relationship with 'doing things'
brandon_galang · x · 2026-09-23
Madhu Guru, who built consumer and SMB products for years at Google and Meta, pushes back on Ben Thompson's skepticism about generalized agents penetrating the consumer market. His core argument: consumers don't have one relationship with "doing things" — browsing clothes can be entertainment, but hiring a roofer is miserable for most; even shopping splits between leisurely browsing and just wanting it delivered ASAP. He likens Thompson's argument to early-2000s doubts about buying clothes or $500 TVs online. Technology keeps giving you better ways to do things, and chore-like tasks will be where generalized agents break out of the AI-enthusiast bubble first.
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