Indie game devs face a dilemma: promote your game or get your idea cloned by AI first
ThomasSimonini · x · 2026-09-23
Indie developer @FearMongrel points out a strange spot game dev is in: the only way to build an audience is posting about your unique game, but if you don't shadow drop it, there's a good chance an "AI bro" will rapidly recreate and publish your idea first. ThomasSimonini reshared the observation, highlighting how AI's speed of cloning is forcing indie devs into silence-driven launches.
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